Once you have some hard data to work from, you need to begin to consider the design. There is nothing worse than an infographic that presents stale, old information or worse, nothing at all! Best Practice Processīut before you look at any online tools, you should have an idea of the best practice process for any kind of design, be it graphic, product or anything else:īefore you begin anything, you need to decide what your subject is going to be and do some reading. There are a whole arsenal of different programs online that will help you with anything from layouts to data, and all of these can be utilised by a layman with no previous design experience. They have therefore become much more popular in the past year or so for linkbuilding purposes.īut do you have to be a graphic designer to design infographics? In the past, graphic design was the preserve of the professional, but with the amount of online tools available today anyone can have a go. The emphasis of SEO has swung towards quality links, as well as links from social media accounts (likes, shares, tweets, diggs etc), and infographics fulfil both of these criteria. They have become especially important since the latest Google algorithm update, nicknamed Panda. Many of the infographics we see have been created for the purpose of marketing, branding or SEO, and the explosion of SEO services in the past few years has driven the huge range you see today. However, they suit the information heavy world we live in as they give an easily understandable visual snapshot of something that may otherwise be plain text, and can help to widen the audience of a subject. They have existed in many forms since then, but only in the past few years have infographics developed into the art form we know today. Many people don't realise that the term information graphic, or 'infographic' was first coined over 100 years ago, with the Coxcomb chart by Florence Nightingale in 1857 being one of earliest recognised examples. From mortgages to ice cream, estimating software to infographics about infographics, there is very little now that hasn't been 'visualised' in some form. Infographics seem to be a real trend today, with new ones popping up daily on all sorts of subjects.
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